This entrepreneur is rescuing the essence and culture of traditional mezcal while promoting local producers

When we think of the typical drink of Mexico , tequila comes to mind, but we often forget its brother distillate: mezcal . The entrepreneur Jesús Sánchez saw that this drink had a very little known cultural and historical richness. Therefore, he undertook the task of rescuing the essence of traditional mezcal , with a business based on supporting local producers and helping them grow. Meet Rabbit on the Moon , the mezcalería whose mission is to give you its rightful place in Mexico and in the world, but above all, in people’s palates.

Omar Real Photographer vía Conejo en la Luna

In an interview

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