Intuit’s $12B Mailchimp acquisition is about expanding its small business focus

At first blush, the $12 billion Intuit-Mailchimp deal might not make a heck of a lot of sense. But people tend to pigeonhole companies, and in this case they might see Intuit as purely a financial software company and Mailchimp as an email marketing firm and nothing more. If that’s as far as your perspective goes, the deal is confusing. From a wider lens, however, there’s more to both companies than you might think.

Let’s start with Intuit. If you go to the company website and scan the product set, it’s clearly all about managing finances for consumer and small businesses alike. The latter category appears to be what

→ Continue reading at TechCrunch

More from author

Related posts

Advertisment

Latest posts

Tyk raises $35M for its open-source, open-ended approach to enterprise API management

APIs are the grease turning the gears and wheels for many organizations’ IT systems today, but as APIs grow in number and use, tracking...

Concreit closes on $6M to allow more people to invest in the global private real estate market

Concreit, a company that wants to open real estate investing to a broader group of people, announced today that it has closed $6 million...

New Zealand startup HeartLab raises $2.45M to bring heart scanning software to the US

New Zealand-based medtech startup HeartLab has raised $2.45 million in seed funding that it says will help the company expand its AI-powered heart scanning...