Not all websites are the same, but the best ones do have one thing in common. The secret to a findable and engaging website is the person who’s creating the content.
Content writers worth their salt are more than wordsmiths with a decent grasp of English grammar. There’s a lot riding on their ability to deliver exceptional work. After all, your company’s success or failure relies heavily on your brand’s website content.
Anyone can plop relevant keywords onto a webpage or into a blog post. But how meaningful will the content be to your customers and prospects? Therein lies the difference between a content writer and the right
→ Continue reading at Forbes - Startups