Debt versus equity: When do non-traditional funding strategies make sense?

David Friend Contributor

David Friend is a serial entrepreneur, six-time founder, and the current co-founder and CEO of cloud storage company, Wasabi Technologies. More posts by this contributor Brand power vs. product power The herd sours on unprofitable unicorns again

The U.S. produces more new startups and unicorns each year than any other country in the world, but 90% of startups fail, with cash flow often being a major challenge.

Entrepreneurs trying to raise funding for their new businesses are faced with a maze of options, with most taking the common route of equity rounds. There’s

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