How ReAttendance Has Reinvented The Events Business For A Post-Pandemic World

“We wanted to create an iPlayer for the events industry,” recalls Hugh Edwards, chief executive of ReAttendance, of his vision for the business five years ago. Long before the Covid-19 pandemic, Edwards and ReAttendance’s co-founder Peter Dickson, could see the industry was rife for disruption. They thought a service like the BBC’s online viewing platform, offering content in different forms and on demand, could be the innovation required.

Both men were well-placed to make that call. Edwards has racked up almost two decades in the events and entertainment industry, alongside a career as an award-winning voice and casting director – he also serves as a British Academy of Film and

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