Lead generation on LinkedIn is popular for a reason. A HubSpot study found it was 277% more effective than efforts on other social media platforms. Although LinkedIn is where most B2B marketers prefer to be, only 10% of all marketers are investing in the social network.
A lack of knowledge and time may be to blame. However, LinkedIn automation tools and resources can simplify the lead generation process. With so many tools available, you need to identify those whose features will best fit your unique growth strategies. Here are 10 great options to explore:
Castanet is a great tool for B2B campaigns. The software matches you
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