Your existing customers are a huge asset to your business. Repeat and referral business from them can be a powerful, low-cost marketing strategy, so maintaining strong relationships with them is crucial to retaining their loyalty. Yet many small businesses invest most of their marketing budget on finding new customers instead of nurturing the ones they already have, in spite of the fact that acquiring a new customer can be five times as expensive as retaining an existing one. But it doesn’t have to be like that, as these four business founders have discovered.
Repp Media is a global PR agency for public figures, and as a
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