Critical Analytics That Will Improve Your SEO Results

September 2, 2021 7 min read

Opinions expressed by Entrepreneur contributors are their own.

Without a doubt, Google Analytics is the best gift that Google has given us — a free website analysis service that provides information on how users find and use company websites.

Web Analytics refers to the measurement and analysis of data meant to inform and provide a clear understanding of user behavior on web pages.

It includes audience data; the number of visits, unique users, what type of device they use, etc., audience behavior; the most visited pages, time spent on pages, bounce rate, etc., campaign data; campaigns that generate more traffic, keyword searches that

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