4 Tactics To Help Boost Sales In A Post-Pandemic World

Entrepreneurs know it’s challenging to close sales. But it might surprise some of these enterprising business minds to know exactly how difficult it is to close a sale.

A Marketing Donut survey found that 92% of salespeople give up on a lead after four refusals. The same study also found that 80% of leads will say “no” four times before relenting on the fifth attempt.

That’s even assuming that sales teams aren’t wasting their efforts in the “maybe zone.” Instead, salespeople too often live in limbo—unwilling to give up on ineffective tactics or commit to potentially successful ones.

Instead, founders and leaders can take more deliberate steps to increase their companies’ closing percentages:

→ Continue reading at Forbes - Startups

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