After going public via a SPAC, Taboola acquires e-commerce marketing network Connexity for $800M

Taboola, the company that operates a popular grid-based advertising and content recommendation network across media properties, today announced an acquisition to expand its reach further into e-commerce, its first big move since going public in June by way of a SPAC: it is paying $800 million in a combination of cash and stock to buy Connexity, a marketing technology company that operates an retail- and e-commerce-focused advertising network. Connexity has been owned by Symphony Technology Partners since 2011.

The deal — coming in the form of $260 million from cash on hand, $300 million from committed debt financing and approximately $240 million through the issuance of ordinary shares to

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