July 22, 2021 6 min read
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We all know that to build a successful business, we have to stand out so people will choose us over our competitors. But there’s a right way and a wrong way to do that, and unfortunately, most entrepreneurs approach this critical task in the wrong way.
Doing it the right way results in lower marketing costs, a shorter sales cycle and dominance in your market. Doing it the wrong way results in the opposite.
Obviously, we want to avoid the latter — but how?
In this article, I’m going to outline exactly
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