This Entrepreneur's Travel Company Actually Grew During The Pandemic – Here's What That Says About Buyer Psychology

July 21, 2021 6 min read

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In early 2020, our company Next Vacay was experiencing great success. Global tourism was continuing to rise; according to The Guardian, the World Tourism Organization recorded 1.4 billion international arrivals in 2018, a record at the time. Business was booming, and millions of people were traveling to parts of the world they only imagined visiting in their wildest dreams.

Then a little something called Covid-19 rolled in, and like many businesses in the hospitality sector, we found ourselves flipped completely upside down. New customer acquisition immediately plummeted by

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