How Many More Customers Need To Cry?

Back in April 2016, Pearson published a book I wrote called How To Wow. At the very back of the book is a section called Final Word. Now, I don’t know if anyone ever read it, but I wrote about a dream I have in that section. It was a bit tongue in cheek, but here’s what I wrote:

“I have a dream that if every business in the world improved their customer service and customer experience just a little bit, then we could make the whole world a bit better. People would get better customer service and a much improved customer experience which would make them happier, and

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