Eight Overlooked (But Important) KPIs All Entrepreneurs Should Track

When establishing a startup, it can be difficult to know which metrics you should be focusing on. You may be watching and reporting on basic key performance indicators (KPIs) such as your gross profit margin, but are there metrics you’re overlooking? The answer is most likely yes.

These eight Young Entrepreneur Council members have learned through experience that not measuring certain metrics could mean missed opportunities for company growth. So review this list of often overlooked KPIs to see if you’re missing any important metrics from your reports.

1. Impressions

Impressions have been traditionally underrated. Since conversions are king, most entrepreneurs are less concerned with impressions. However, nothing builds

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