Most entrepreneurs think first about finding the right customers and clients. Marketing efforts usually go toward getting your company’s name out, hooking people on your product, and expanding the reach of your business. Yes, every business needs a steady stream of customers and exposure.
But most people forget about customer retention. Every business owner should be focused on keeping their customers coming back. It’s directly tied to your brand’s reputation, and it is the key to sustaining a business long term.
Customer retention relies on two key factors: what you offer your customers, and how they experience your business or brand.
Offer Your Customers An All-Inclusive Experience
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