It’s Going To Be Emotional—Going International With An ‘Experience’ Offer

“Our main market is the U.S.,” says Stefano Cutello. “We intended to be an international company from day one.”  

Cutello was working for eBay in Italy back in 2011 when he had the idea for a company that would automatically compile pictures from Facebook user accounts and serve them up in the form of printed books. It was, as he admits, a new departure for him—“I had never made a book in my life”—but he quit his job, raised some VC cash, and set about taking the product to market. 

It wasn’t an entirely smooth journey. The company burned through the original investment and with no breakthrough in

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