Pledge 1% is asking VCs to help unlock billions in corporate philanthropy

The corporate philanthropy organization Pledge 1% has, since its launch in 2014, asked founders to donate 1% of their companies’ equity, product or employees’ time starting on their first day of business.

While the Bay Area-based outfit has found meaningful support from companies like DocuSign, Box, Twilio Okta and PagerDuty that pledged their resources ahead of becoming publicly traded companies, Pledge 1% is now sharpening its ask slightly, and asking a growing list of VCs to also help unlock what it hopes will become billions of dollars in donations by nudging their companies to donate 1% of their outstanding equity ahead of a public offering. 

It’s a soft sell,

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