How To Set Up Your Fundraising Round For Success

Fundraising is an important part of a startup’s journey. For some, it can make or break the startup’s future. For others, it’s the difference between dramatically accelerating or hobbling their growth.

No two fundraising journeys and outcomes are alike.

Some founders raise such beautiful rounds, my jaw drops. They get brilliant terms on their investment that set them up for huge success in the future. For example, they get a top VC onboard for €1 million, for only 10% of the company’s equity and the product doesn’t even exist yet! Other founders struggle month after month to close their round of 200k. Each fundraising journey is fraught with

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