What Does Slow Fashion ‘Actually’ Mean?

On average Americans buy a new piece of clothing every five days. Prices are so cheap that clothing is now seen as essentially disposable. According to a McKinsey study, for every five new garments produced each year, three garments are disposed of. Incredibly, research has shown that 90% of our clothing is thrown away before it needs to be.

The rise of this fast fashion has created large-scale environmental and social side-effects. For instance Zara alone produces about 840 million pieces of clothing for sale in its 6,000 stores around the world each year, mostly by workers whose wages are below the poverty line. In China, India and Bangladesh, once prosperous rivers

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