The Real Reason Why Most Businesses Fail (And What to Do About It)

May 14, 2021 8 min read

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The Bureau of Labor Statistic published that 70% of business owners fail by their 10th year in business. What most people don’t know is the underlying reason for why this is the case. It turns out that for about 70% of our adult lives, the part of our brains that is capable of our best skills, revenue generation skills, and skills is actually turned off. 

The reason for it is this:

Volatility, uncertainty, complexity, and ambiguity

In the leadership space, these elements are commonly referred to as . Your naturally

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