If you’ve read my previous work, you know I am very gung-ho on influencer marketing. No matter the niche, there’s an influencer within the market who has authority among customers. Brands, companies, and salespeople know how to optimize these voices of influence to reach their target audience and drive sales.
Influencer marketing is supposed to be worth $13.8 billion in 2021. For context, it was worth $1.7 billion in 2016. The industry is growing exponentially, and has already transformed how the world understands marketing. Where brands previously sent out mass-market advertisements, or focused on traditional marketing strategies, influencers offered brands a more targeted and often more loyal audience
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