Exxon uses Big Tobacco's playbook to downplay the climate crisis, Harvard study finds

The peer-reviewed study found that Exxon (XOM) publicly equates demand for energy to an indefinite need for fossil fuels, casting the company as merely a passive supplier working to meet that demand.”This is a potentially dangerous technique,” Geoffrey Supran, a Harvard research associate and one of the study’s authors, told CNN Business. “It narrows our environmental imagination. It makes us see ourselves as consumers first and citizens later — in a way that protects the status quo, fossil fuels society.”The study used machine learning and algorithms to uncover trends in more than 200 public and internal Exxon documents between 1972 and 2019.”These patterns mimic the tobacco industry’s documented strategy

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