Sennheiser sells off its consumer brand

Long-running German audio company Sennheiser today announced that it has found a buyer for its consumer brand. Swiss holding company Sonova — a giant in the hearing aid business — will be acquiring the brand in a deal expected to close by end of year.

The deal will bring headphones and sound bars to Sonova’s existing portfolio, which is largely centered around healthcare products. Among other things, however, the deal could have interesting implications for the so-called hearables category, which can walk the line between headphones and healthcare products. Sennheiser, meanwhile, will shift the entirety of its focus to its pro products.

The company has been fairly open about

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