This Immigrant Entrepreneur Turned Door-To-Door Sales Into A $20 Million Subscription Business

An immigrant from Colombia, Juan Palacio arrived in Miami at the age of 25 with a heavy accent and limited knowledge of English. Undeterred, he began selling flowers to hotels door-to-door, eventually starting a couple companies, including his most recent, BloomsyBox.com.

A subscription service, BloomsyBox sends its customers fresh flowers from fair-trade, sustainable farms. Subscribers pay a monthly fee and can choose to receive flowers weekly, biweekly or once a month. BloomsyBox now boasts over 120,000 customers, generating revenues approaching $20 million.

A Blooming Business

John Greathouse: Juan—I appreciate your time, especially since we’re coming up to one of your busiest holidays (Mother’s Day). You launched BloomsyBox

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