Christina Cacioppo says she enjoyed the looks on investors’ faces when she opened the books on her software startup, Vanta.
In 2018, Cacioppo had taken Vanta through Y Combinator and raised $3 million in seed investment. Then she went dark, fueling her business, which provides security and compliance software to businesses, through its upfront sales. The company reached 600 customers without a proper website; today, it says it’s helped 1,000 with their SOC 2 compliance audits, passing $10 million in annual recurring revenue while reaching 65 employees.
“People still think we are off in some random corner, which is great,” Cacioppo recalls thinking. “Let them think that,
→ Continue reading at Forbes - Startups