When it comes to creating a valuable email newsletter for your customers, you need to consider the value of the content within it. For the newsletter to create real impact, it should include a wide range of topics and content types, as some readers will respond to certain types of content differently than others.
Here, eight members of Young Entrepreneur Council discuss some of the components every newsletter should include in order to pique and maintain reader interest. Ensure these components make it into your newsletter design plan to help you build a list with impact.
1. Rich, Personalized Content
Email communication is used now more than ever to
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