Terra Virtua: What NFTs Can Teach Us About Establishing A Brand In An Emerging Market

Non-fungible tokens (NFTs) are popping up all over the internet, in news and on social media as celebrities like Mark Cuban, Lindsay Lohan and NFL player Rob Gronkowski join the buzz. As with any emerging industry, there are niche markets within the world of NFTs that showcase collector markets beyond art and digital images. 

For entrepreneurs, emerging markets like this can be the ultimate playground for innovation, discovery and to be the first among investors. Here’s what it takes to establish yourself in an emerging market, and lessons we can learn from leaders in the NFT space.

NFTs are digital collectible items that can be bought, sold and

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