Entrepreneurship can be risky, even when you are not weathering a pandemic. The financial investment, time, and personal dedication it takes to get a business or idea off the ground can feel all-consuming. But if you’ve been bitten by the entrepreneurial bug, you’ll understand: when you have a dream or a business idea, sometimes you just have to go for it.
Small business owners have faced hard times in the last year, and that was certainly the case for Martina Hough, who owns a full-service wedding company in Hawaii alongside her husband. When wedding cancelations started coming through, Martina decided to pivot and try a new venture.
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