Launched In Lockdown: The Bakery Business That’s On The Rise

While the pandemic forced many businesses to fold, for some entrepreneurs the last year has been a time of opportunity and growth. At the start of lockdown last March partners Jake Jones and James Talbot started baking and delivering bread from their home in Witney, Oxfordshire. A year on they are running a successful high street bakery store Pobi, with plans to open several more and set up their own bakery school.

Talbot, 25, previously worked as an account manager in retail sales, while Jones, also 25, was in hospitality, where he’d worked for seven years. Last March Jones was made redundant.

“It was a huge shock, but

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