No one really loves going to the dentist, and dentists know this. Taking note of this hard truth, many dentists and dental practices have applied thoughtful entrepreneurial approaches to the age-old problem of not wanting to go to the dentist. This has resulted in premier dental ‘spas’ with luxurious experiences and other approaches to dentistry, such as ‘emotional dentistry.’ Dr. Rodney Raanan and Dr. Justin Raanan are both graduates of the Harvard School of Dental Medicine and pioneers in the dentistry field, combining entrepreneurship with dentistry.
They’re on the leading edge of the massive shifts that the dental industry is going through, and what they’ve come up with offers considerations
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