Clubhouse: Why Has It Taken Off?

A typical startup will go through several pivots to find the product-market fit. But this has not been the case for Clubhouse. Launched on the iOS app store in April 2020, it has become one of the hottest social networks in the world.

What is it then? Well, this is how the company describes it:  “Clubhouse is a space for casual, drop-in audio conversations—with friends and other interesting people around the world. Go online anytime to chat with the people you follow, or hop in as a listener and hear what others are talking about.”

It’s really simple—but powerful and engaging. “With around two million weekly active users and with many people

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