Digital transformation continues to be a marketing buzzphrase in 2021, and for good reason. Survey data shows that a whopping 70% of businesses chose to step up or maintain their spending on digital transformation during the pandemic. Fifty-eight percent of businesses that hadn’t yet launched a transformation initiative said that Covid-19 has accelerated their plans. But as marketers hurry to check the digital transformation box, it pays to ask, what does digital transformation actually entail?
Digital transformation takes place when a business adopts digital technology to replace physical or manual processes with digital ones. You know the drill: it’s when Netflix goes from shipping DVDs to delivering movies
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