The Smartest Business Model Ever (Part 1: Build A Moneymaker)

If you want to scare a bunch of business-school students, show them what it really takes to be an entrepreneur. I see it happen twice weekly during a course at the Norm Brodsky College of Business at Rider University. The class is called “Inside the Mind of an Entrepreneur,” and I co-teach it alongside Professor Lisa Teach and Brodsky himself. Every Tuesday and Thursday, Norm and I arrange for a world-class entrepreneur to present their personal journey to 15 undergraduates. The entrepreneurs we bring on all have harrowing stories about building their businesses from nothing and overcoming adversity over and over again. 

By the end of the first

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