If You Want to Appeal to Millennials and Gen Z, Look Beyond the Latest Trends

Brands can capture the younger generations by establishing categories.

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March 29, 2021 4 min read

Opinions expressed by Entrepreneur contributors are their own.

Building a successful consumer for the Millennial or Gen Z market is undoubtedly a challenge. Both are notoriously fickle, and are often driven more by principles and self-education than by fixed habits or blind loyalty to a brand, much less the celebrity endorsing it. 

This has significant implications for brands

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