Public relations can be a delicate balancing act. If your business does PR right, it could skyrocket in popularity overnight. If, however, you run afoul of public opinion, you may find your company falls as fast as it grew.
Startups, especially, may be at a disadvantage. They don’t have dedicated PR firms behind them and have to develop unique ways to engage the public that get them noticed and ensure their relevance. For a discussion on some of the methods startups may not have considered, eight members of Young Entrepreneur Council share what they’d recommend to boost PR efforts and how these approaches can result in a better company image.
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