February 19, 2020 6 min read
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The following excerpt is from Robert W. Bly’s The Content Marketing Handbook. Buy it now from Amazon | Barnes & Noble or click here to buy it directly from us and SAVE 60% on this book when you use code MARKET2021 through 4/3/21.
What makes for successful B2B and B2C lead-generating content marketing campaigns? There are 10 key steps.
Step 1: Define the Target Audience and Their Information Needs
In B2B, defining the target audience or readership involves knowing the industry, company size and prospect’s title, responsibilities, education and degree of knowledge in
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