After 26 years in the corporate world, Susie Minier found herself unemployed at the outset of the pandemic. Instead of panicking, she seized the opportunity and launched Lucky Tail, a pet products company, in the Fall of 2020.
Susie quickly realized that as a sole founder, she needed a go-to-market strategy that would minimize the complexity of her launch and allow her to focus on achieving product-market fit. As such, she set up a storefront on a third-party platform and then began to methodically learn as much as she could about marketing and finance.
About six months after launch, Lucky Tail’s first product is a leader in
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