Unemployed To Cha-ching: Lucky Tale Of The Woman Who Launched Lucky Tail

After 26 years in the corporate world, Susie Minier found herself unemployed at the outset of the pandemic. Instead of panicking, she seized the opportunity and launched Lucky Tail, a pet products company, in the Fall of 2020.

Susie quickly realized that as a sole founder, she needed a go-to-market strategy that would minimize the complexity of her launch and allow her to focus on achieving product-market fit. As such, she set up a storefront on a third-party platform and then began to methodically learn as much as she could about marketing and finance.

About six months after launch, Lucky Tail’s first product is a leader in

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