Social media platforms are going to war for online talent

But recently they’ve found a simpler revenue stream: earning money directly from social media companies. The couple received a nearly $30,000 payout from Snapchat from just one video they posted to the platform’s short-form video hub, Spotlight. They’ve also earned smaller sums from TikTok for being part of its creator fund, which pays social media influencers based on their number of video views. “We love creating, but of course we’re going to go to the platform that pays us the most,” Horwitz told CNN Business. Creators are the lifeblood of any social media platform, driving trends and engagement and building a loyal community. But increasingly, social media companies seem

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