This chain wants to take on Lululemon with a new men's line

On Tuesday the sporting goods chain launched a new men’s private-label athleisure brand: VRST. The line, which features pants, joggers, shorts, tees and sweatshirts ranging $30 to $120, is positioned to appeal to the “modern active man who lives life on-the-go.”Dick’s (DKS) currently sells merchandise from Nike (NKE), Under Armour (UA) and other athletic brands in its stores, but nothing from Lululemon (LULU). It’s launching VRST to capitalize on the popularity of athleisure clothing with shoppers, said Brian Nagel, an Oppenheimer analyst who covers the company.”The athleisure category has been hot. They see an opportunity to introduce product into that category,” he said.Nagel also believes that Dick’s, which has

→ Continue reading at CNN - Business News

More from author

Related posts


Latest posts

Ransomware attack on Planned Parenthood exposes 400,000 patients' personal data

The unidentified perpetrator stole documents from the Planned Parenthood affiliate that contained sensitive data on some patients such as their insurance information, their diagnosis,...

Improving Employee Collaboration in the Post-Pandemic Workplace

Opinions expressed by Entrepreneur contributors are their own. When I founded Netskope nine years ago, I decided that no matter how much...

How to participate in Shark Tank México, step by step guide

This article was translated from our Spanish edition using AI technologies. Errors may exist due to this process. Do you think you...