How To Use Humor To Beat Product Copycats

A side by side comparison of the Amazon Basics bag and the Peak Design Everyday Sling.

Peak Design YouTube Channel

Here’s the reality for entrepreneurs, inventors, and startups: If your product launch is successful, the copycats won’t be far behind. Congratulations! You have a hot product. That’s no easy feat. Now it’s time to keep fighting to get paid. 

But how? There are numerous tools and strategies available for product developers to protect and defend their interests from copycats and counterfeits. Fundamentally, you need a multi-pronged approach to prepare for and respond to the competition. Today, one

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