Alumni of New York cofounders Gene Han and Jaeki Cho are redefining the local sneaker store, giving their chain of streetwear boutiques a global edge.
Back in the 1980s, when sneaker culture began to materialize in New York City, many local sneaker shops were owned by Korean-American immigrants. A majority have since shuttered due to retirement or competition with online retailers. But Gene Han, a second generation owner in Brooklyn, strived to balance both the brick-and-mortar and digital ends of his family business—and ultimately build it as a hub that helps the Asian community and supports AAPI-owned businesses across the city.
After watching his father run
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