Newsmax's post-election ratings bonanza is over. What now?

By one measure, comparing Newsmax’s peak week in mid-November to a low point at the end of February, Newsmax’s audience has lost “more than half its audience,” Marisa Sarnoff wrote for Mediaite last week. A Newsmax representative said those figures were misleading and noted that all cable news viewership has declined since the election. That’s true: News ratings rise and fall like tides. But what Newsmax experienced was more like a flash flood, followed by a dry spell. As Politico media critic Jack Shafer recently commented on Twitter, this story is “not just the decline of Newsmax but its wild spike and subsequent decline.” In the immediate

→ Continue reading at CNN - Business News

More from author

Related posts

Advertisment

Latest posts

Deliveroo could leave Spanish market ahead of on-demand labor reclassification

Deliveroo announced today that it is considering leaving the Spanish market, citing limited market share and a long road of investment with “highly uncertain...

For tech firms, the risk of not preparing for leadership changes is huge

Jason Dressel Contributor Jason Dressel is president of History Factory, which helps companies use their history and...

5 Reasons Why Employees Prefer Self-Employment, and Why You Should Use This to Your Advantage

Find employees that care about your business as if it was their own. Free Book Preview: Unstoppable Get a glimpse...