I’m fascinated by the origin stories of companies, particularly in the customer service and experience space.
How they came about?
Why they came about?
I remember speaking to Mikel Svane back in 2012 about how he and his colleagues were frustrated at the state of customer service software, how unfriendly and hard to use it was and how they wanted to make it more beautiful and less boring. And that’s what drove Mikkel and his co-founders to start Zendesk.
Their story is not uncommon. Someone sees or experiences something that they don’t like, and they set about building
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