How Millennials Are Changing The Face Of B2B Selling: A Case Study With Derrick Yeo

Derrick Yeo, Head of Empereur Holdings

Derrick Yeo

Let’s face it: no matter how great the branding is, some industries will always have trouble capturing the public’s imagination.  

One of those is industrial manufacturing. Whether it’s the machinery used to make the cars we all drive, or the sewing machines garment workers use to create the clothes we wear, the products that come out of industrial manufacturing are things most of us never think about. 

Perhaps because of that, it’s not a field known for attracting huge numbers of young people—even though it’s competitive and, potentially, highly

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