Female Gamers Are On The Rise. Can The Gaming Industry Catch Up?

Gamer Girl in Headset with Mic Playing Online Video Game

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In 2020, women accounted for nearly 41% of all gamers in the United States. And in Asia, which accounts for 48% of the world’s total gaming revenue, women now make up 40-45% of the Asian gaming population, according to Google and Niko Partners. 

Female gamers are on the rise, and numerous studies have sought to understand if female gamers have specific motivations and game play behaviors. Some country-based studies reveal that gaming motivations do differ cross-culturally across genders.   In addition to escapism, French female gamers

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