How Elon Musk Convinced Gwynne Shotwell to Join SpaceX

Ultimately, their management styles were similar: Don’t talk about doing things, just do things. 

This story is adapted from Liftoff: Elon Musk and the Desperate Early Days That Launched SpaceX, by Eric Berger. 

Before she would become one of two principal leaders at SpaceX, Gwynne Shotwell worked with Hans Koenigsmann at a much smaller company in Southern California named Microcosm.

In contrast to the laconic German engineer, Shotwell is bold and effervescent. She has plenty of brains but none of the nerdiness or awkwardness that characterizes some engineers. A former cheerleader in high school with a hearty laugh, she could talk to anyone. And often, she and

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