Creating a personal brand is as important today as it ever was—but some of the process has evolved
I’ve been addressing the importance of digital leadership and personal branding for over a decade. In fact, the original version of this article was created six years ago. This is the much-needed update! How you appear online has grown increasingly important in the last year as more and more of our interactions, both personal and professional, have relied on digital communication. When it comes to how you present yourself digitally, you need a personal brand.
Chances are that
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