Finding A Way For Fledgling Startups To Adopt The Sustainable Development Goals

A couple of years ago, the folks at the Founder Institute began pondering how the very early-stage startups in their accelerator could adopt some of the United Nations Sustainable Development Goals (SDGs). While many company founders were all for supporting the SDGs, which are a series of inter-connected goals aimed at creating a more-sustainable world, they didn’t quite see what they could do about it.

“The SDGs are so big,” says co-founder Jonathan Greechan. “How can a little, fledgling startup having a hard time hitting payroll do any of these things?”

Jonathan Greechan

The Founder Institute


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