By Making It Easy For Moms To Order Organic Baby Food Online, She Built A Fast-Growing Startup Brand

Many expectant moms plan to make homemade organic baby food for their little ones—until they give birth and discover they don’t have the time. The DIY approach has gotten even more challenging since the coronavirus pandemic arrived and many moms have been juggling caring for infants with online school for other children and working from home. 

Jessica Sturzenegger, 31, has built a business around making their lives easier. Her San Francisco-based company, Amara, co-founded in 2016 with the chef Vicki Johnson, sells shelf-stable organic meals such as “potato kale mash” and “apple maqui berry” that are dehydrated in a

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