Why Is Facebook Launching An All-Out War On Apple's Upcoming iPhone Update?

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Facebook is pushing back on new Apple privacy rules for its mobile devices, this time saying the social media giant is standing up for small businesses in television and radio advertisements and full page newspaper ads. Eric Risberg/AP

Eric Risberg/AP

A bitter fight is being waged between tech giant rivals Facebook and Apple.

The showdown centers on the iPhone data of millions, highlighting a key battle over the future of how iPhone habits are tracked by third parties.

Facebook on Wednesday further escalated its public relations assault against Apple by unveiling a video voiced by Grace Jones

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